wix and seo 8 myths busted

Wix and SEO: 8 Myths Busted (2021 Update)

Wix and SEO: 8 Myths Busted – In this article I am discussing some of the most common myths about Wix and SEO.

You will learn what the most common misconceptions about Wix and SEO are and how you can easily optimise your Wix website for Google.

Do you know of any other myths about Wix and SEO? If so, please let me know in the comments.

If you want to know more about Wix, you can check these other articles:

Also, if you need help with your Wix SEO, make sure you drop us a line.

Wix and SEO: 16 Myths Busted

Your Page Title is Limited to 65 Characters

Wix page title is not limited to 65 characters.

In an article from 2017, Wix states the following (source: wix.com):

While title limits on Wix sites are 70 characters, we recommend that you keep your meta title between 55 – 60 characters, including spaces.

However, in their later article about page titles and meta description they write (source: wix.com):

The length of your page title should be 55-70 characters.

Having said that, it’s recommended that you keep your page title within 60 characters or else it might be cut off by Google and other search engines.

To learn how to edit your page title, check my article How to Edit Wix Page Title and Meta Description.

Your Meta Description is Limited to 160 Characters

Wix meta description is not limited to 160 characters. You can add up to 320 characters , including spaces (source: wix.com):

Your description should be between 50 and 320 characters long, including spaces.

To learn how to edit your page title, check my article How to Edit Wix Page Title and Meta Description.

Your Wix Sitemap Can Only Include Pages or Posts

Your Wix sitemap supports a number of sitemap types, including:

  • Index
  • Pages
  • Posts
  • Stores
  • Bookings
  • Forum
  • Events
  • Members
  • Data & router pages
  • Others (This sitemap is used for all pages that don’t belong to any other type)

To learn more about your Wix sitemap, you can check the following articles:

You Can’t Cache Your Wix Pages

Wix enables caching by default on all pages. You cannot enable caching only on the following pages:

  • Logged-in site members
  • Wix Site Search result pages
  • Router pages and other private pages

Also, please make note of the following (source: wix.com):

By default, caching is disabled for any page that contains Velo code. If there is Velo code that works site-wide, caching is disabled for all site pages.
However, if you have custom code on a page but you’re sure it isn’t going to have any issues with page caching (for instance, it doesn’t access external data sources), you can enable it manually.

You Can’t Compress Your Wix Images

Wix optimises your images by default for best online quality and fast page load speed.

To further optimise your Wix images for search engines, you can check my other article Adding Alt Text to Images in Wix.

You Can’t Use a CDN

You cannot use a Content Delivery Network (CDN) like Cloudflare but it’s worth noting that Wix already uses its own CDN (source: wix.com):

Please note that Wix uses a CDN (Content Delivery Network) server, which is an interconnected system of cache servers in different geographical locations. Web content is delivered from the closest cache server allowing your site to load faster.

You Can’t Use iFrame in Wix

Wix supports iframe through its content editor. There are 2 ways that you can use iFrames on your Wix site:

It’s worth noting that there are some limitations.

You Can’t See the Entire Redirect URL

You can clearly see the two patterns Old URL and New URL in the URL Redirect Manager.

To learn more about this topic, you can check my article How to Redirect Pages in Wix.

Wix and SEO: Sources


Wix and SEO: Images


About Pasquale Mellone

Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.


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