what's your experience in my industry

SEO Agency Interview: What’s Your Experience in My Industry?

SEO Agency Interview: What’s Your Experience in My Industry? – In this article I am going to answer one common questions I get asked by clients and prospects alike: what’s your experience in my industry?

This blog post is part of a series called SEO Agency Interview. In this series, I tackle some of the most common questions SEO professionals get asked all the time.

From the perspective of a company looking to hire an SEO agency or an SEO specialist, the series can be seen as a list of questions you might want to ask when interviewing your potential agency or freelancer.

This is also one of the questions Google recommends you should ask your potential SEO agency partner.

Below you can find the list of the recently published posts:

What’s Your Experience in My Industry?

SEO Principles Are Cross-Industry

Another misconception about SEO companies is that industry-specific SEO agencies perform better or ‘know better’ than generic ones.

I disagree with this opinion.

SEO principles and rules are universal and can be applied cross-industry.

Optimising the SEO title of a web page about fruit & vegetables is no different than optimising one about clothing.

While the industry is different, what stays the same is the rules established by search engines like Google for ranking your pages (= ranking factors).

This is true for Onpage Optimisation, Link-Building as well as Technical SEO.

However, if you are looking for an SEO agency that will do blogging for you, then an industry-specific one might be a more suitable choice for you.

Inbound Marketing Requires Expertise

You can outsource blog posts and content in general to freelancer or content writing agencies

However, if you are looking for an SEO company to also do this job you might need one with expertise in your field.

In my experience, not all SEO agencies also offer blogging or content writing as a service.

It’s not uncommon to find very valid and competent SEO experts who do not provide or want to engage in content writing.

This doesn’t mean they are not good or they are less good than an industry-specific SEO firm.

It simply means that if you want to outsource your blogging, you will have to talk with another company.



Wrapping It Up

I hope you liked the article and please let me know your feedback in the comments.

PS For the fellow SEO experts, do you agree with what I write? For companies, what’s your experience with industry-specific agencies?


About Pasquale Mellone

Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.

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