Large Contentful Paint: Wix is Slower than WordPress

Large Contentful Paint: Wix is Slower than WordPress – According to a report by, Wix is slower than WordPress and many other Content Management Systems (CMS) at delivering the Large Contentful Paint (LCP), which is one of the three main metrics of Google’s Core Web Vitals.

In this article I explain what Google’s Core Web Vitals are, why they are important for SEO and how Wix scored on LCP delivery in comparison to other CMSs.

This post is part of our Wix SEO series, including:

If you need help with SEO for your Wix website, make sure you get in touch.

If you want to learn more about Core Web Vitals, make sure you check my other article:

What Are Google’s Core Web Vitals?

Core Web Vitals are a set of metrics attempting to measure the experience of a user on a web page.

The main Core Web Vitals are Large Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Why Are Core Web Vitals Important for SEO?

Google announced that Core Web Vitals will become a ranking factor by May 2021.

More recently Google has announced that in order to benefit in terms of rankings, a web page needs to do well on all three main metrics.

How Wix Scored on LCP

In a report by, Wix scored the lowest among CMSs in delivering the LCP.

This means that Wix was the slowest in delivering and making visible the largest element on the page.


wix is slower than wordpress
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About Pasquale Mellone

Pasquale is Founder at, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.

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