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How to Redirect Pages in Wix

How to Redirect Pages in Wix – In this blog post you will learn how to redirect pages in Wix.

You will learn what a redirect is, why it’s important for SEO and how to redirect pages in Wix.

This blog post is part of our Wix SEO series, which also includes:

What is a Redirect?

A redirect is an instruction given to both internet browser and search engine that a web page or resource has moved to a different Uniform Resource Locator (URL).

When you click on a page or file with a redirect in place, you will be taken from the current, old URL to the new one.

Redirects are generally being used when a web page or resource has been deleted from the website or when you want to send a user to a different destination for a different reason (eg the content might be more suitable, etc)

Why is a Redirect Important for SEO?

Redirects are important for SEO because they improve the page experience of the user by showing the most up to date web pages or resources available on the website.

If you delete a web page which has already been indexed on Google, visitors who will click on the link in the SERP will get a 404 page not found error.

A number of 404 errors might give Google and other search engines the idea that your website is broken. As such, it will be given less visibility until the 404s are fixed.

How to Redirect Pages in Wix

To redirect pages in Wix:

  1. From the dashboard, click on Marketing & SEO
  2. Click on SEO Tools
  3. From the tools, select URL Redirect Manager
  4. Click on Create New Redirect
  5. Enter both old and new URL and click on Save & Close

Please note, if you want to redirect to another site, your new URL must start with http:// or https://

Please also note the following (source:

  • 301 Redirects only work with custom domains. It is not possible to set up a 301 redirect from free Wix URLs to a premium site.
  • Make sure that your domain is properly connected to Wix, as the 301 redirect will not work otherwise. You can check your domain connection using the Wix Domain Assistant.
  • It is not possible to use a source link with a # in the URL.
  • You can create a maximum of 5,000 redirects per Wix site.
  • You can also create group redirects which redirect a group of pages which follow the same path (e.g., your product pages in Wix Stores, or your post pages in the Wix Blog.)

How to Redirect Pages in Wix: Sources


About Pasquale Mellone

Pasquale is Founder at, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.


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