how to add google analytics to wix

How to Add Google Analytics to Wix

How to Add Google Analytics to Wix – In this article I will show you how to add Google Analytics to Wix.

You will learn what Google Analytics is, why it’s important for your digital marketing and how to add Google Analytics to Wix.

This post is part of our Wix SEO series, including:

If you need help with or you don’t know how to edit Wix page titles or meta description, please feel free to drop us a line.

What is Google Analytics?

Google Analytics is a free web analytics tool by Google, which allows you to track and monitor insights about your website traffic.

Why is Google Analytics Important?

Google Analytics is very important for analysing your traffic and measuring your digital marketing efforts.

It can be used to gather insights about your visitors’:

  • Location and devices
  • Traffic sources
  • Pages visited
  • Purchases

and a lot more.

How to Create a Google Analytics Account

To create a Google Analytics account for your Wix website:

  1. Visit
  2. Log in with your Google (Gmail or Google Workspace) username and password and follow the prompt to Admin > Create an Account
  3. Enter the name of your Google Analytics account
  4. Click Next
  5. Enter the name of your property (within one Google Analytics account you can have up to 100 properties), reporting time zone and currency (you won’t be able to change these two once set up)
  6. Click Next
  7. Select your business size and the reasons why you want to use Google Analytics
  8. Click Create
  9. Tick the boxes next to the Terms of Service and click on I Accept
  10. Select the type of data stream that you want to create. You can choose between Web (for websites), iOS or Android apps


google analytics account details


google analytics property details


google analytics business details


google analytics terms of service


google analytics web stream



google analytics tracking code

How to Add Google Analytics to Wix

To add Google Analytics to Wix:

  1. Log into your Google Analytics account, property and view (for this tutorial, I am assuming you already have one) and click on Admin
  2. From the property column, select Property Settings
  3. Copy the Tracking ID to your clipboard
  4. From your Wix dashboard, click on Marketing & SEO > Marketing Integrations
  5. Click on Connect next to the Google Analytics tile
  6. Click on Connect Google Analytics
  7. Past your Tracking ID from Google Analytics into the corresponding field
  8. Click Save


google analytics click on admin


google analytics property settings


wix marketing integrations connect google analytics


connect google analytics to wix


add google analytics tracking id to wix

Please note the process might slightly vary depending on whether you have a standard or Google Analytics 4 account. Also, in order to connect Google Analytics to Wix, you will need to be on one of Wix premium (paid) plans.



About Pasquale Mellone

Pasquale is Founder at, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.

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