does a keyword in your domain name help seo

Does a Keyword in Your Domain Name Help SEO?

Does a Keyword in Your Domain Name Help SEO? – In this short article, I am writing about adding a keyword in your domain name.

You will learn what a domain is, why it’s important to pick the right one and whether adding a keyword or not affects your SEO.

This post is part of our Wix SEO series, including:

If you need help with or you don’t know how to edit Wix page titles or meta description, please feel free to drop us a line.

What is a Domain Name?

A domain name is the unique name or address of your website on the internet.

By typing a domain name in their web browser’s bar, users will be able to access the corresponding web pages or resources.

How to Choose the Right Domain Name

The ideal domain name has one or more of the following characteristics:

  • It’s short and catchy
  • It includes the name of your business
  • It includes a keyword clarifying what your products or services are

Additional recommendations on how to choose the right domain are (source:

  • Be concise
  • Make it easy to type and pronounce
  • Stick to alphabetical letters only
  • Keep your domain name on brand
  • Include keywords when appropriate
  • Flaunt your local roots
  • Avoid legal trouble
  • Choose the right domain extension
  • Check for availability on social media
  • Plan ahead from the get-go

Does a Keyword in Your Domain Name Help SEO?

Contrary to popular belief, having a keyword in your domain name will not help your web page rank for that keyword.

As stated by Google’s John Mueller:

Just because a website has a keyword in its domain name doesn’t mean that it’s more relevant than others for that keyword.

In short, you don’t need to put keywords in the domain name.

This is contradiction to what Wix says on their blog, which by the way still ranks high for ‘Wix SEO’:

And lastly, it’s a great idea to include your main keyword, if possible. This may increase your chances for coming up in the search results for your chosen word.


About Pasquale Mellone

Pasquale is Founder at, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.

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